We’ll help you find your voice & get your story straight
What we actually do
Brand Stories
BRAND POSITIONING – We help define your unique positioning statement, brand mission, core values, and elevator pitch, ensuring your brand stands out with purpose and clarity.
BRAND NARRATIVE – We craft your brand story into a captivating one-page narrative that resonates with your audience & creates an emotional connection that lasts.
STORY MINING - We’ll dig a little deeper into your brand to create content gold - around 5 x short, shareable stories you can easily build out or adapt, for use across your marketing channels.
KEY MESSAGING – We develop clear, impactful messaging for you to roll out across your business, ensuring a consistent & credible brand voice.
STYLE GUIDES – We create a comprehensive style guide that defines your brand's verbal & visual identity. From tone of voice to logo usage & colour palette, we ensure every element aligns.
Keep it simple
Content Strategy
NAILING THE WHAT, WHY, WHO & HOW
We provide the strategic insight, themes and guidelines to shape content that's engaging and relevant for your audience, along with a shiny new content plan.
What will your content strategy include?
CLEAR GOALS – We define the purpose of your content, from brand awareness to lead generation.
CONTENT THEMES – We identify core pillars to inform content that aligns with your audience & business goals.
CONTENT FORMATS – We’ll recommend the formats that work for your business & your marketing channels.
CONTENT CALENDAR – We provide simple templates for your team to populate (or we can help you with that too).
KPIs – We’ll set clear, measurable metrics to help analyse effectiveness & performance.
Content & Copywriting
CONTENT WRITING - Imagine having a wonderland of editorial content at your fingertips to use across your marketing channels and beyond. We come up with stellar ideas, do the research and then write the narrative.
Blogs, guides/e-books, thought leadership/op-eds, press releases, white papers, social media content, newsletters.
COPYWRITING - Writing rockstar words for marketing materials. We adopt your brand voice to write the copy that promotes your business. From social ads to email campaigns, we do the wordsmithing for you.
Web copy, landing pages, social media ads, marketing emails, case studies, award entries, Linkedin profiles, biogs, flyers, brochures, product descriptions, video scripts.
DESIGN - Whilst we’re not graphic designers, we’re pretty nifty with Canva, so if you need collateral but don’t have a designer budget, we can help with that too. We’re also experienced in briefing and overseeing the design process, so can happily work with your in-house or agency design teams.
How we work with you
That’s really up to you. We can be as flexible as you need us to be, from ad hoc projects to monthly retainers, or working as an extension to your in-house team. Tell us your story, and we’ll suggest the best way of working together.
Hannah@pinknarrative.com